💄 Glow smart, stay flawless — your skin’s new best friend!
ALL DAY HYDRATION - Lock in moisture with a formula designed to keep your skin nourished and glowing from morning to night.
SECOND SKIN SENSATION - Experience a flawless, natural look with buildable medium coverage that feels weightless.
ANTIOXIDANT POWERHOUSE - Infused with soothing and protective ingredients to defend your skin against daily stressors.
DERMATOLOGIST APPROVED - Clinically tested to ensure safety and effectiveness for your skin’s health and beauty.
UNIVERSAL COMPATIBILITY - Perfectly crafted for dry and normal skin types, adapting seamlessly to your unique complexion.
KIKO Milano Smart Hydrating Foundation 07 - Wb 05 is a liquid foundation that delivers a second-skin effect with medium, buildable coverage. Enriched with moisturizing, soothing, and antioxidant ingredients, it provides a long-lasting satin finish suitable for dry and normal skin types. Dermatologically tested for safety, this foundation ensures a flawless, hydrated complexion all day.
Specifications
Manufacturer
KIKO S.p.A.
Package dimensions
13.9 x 3.2 x 3 centimetres
Package Weight
0.04 Kilograms
Item dimensions L x W x H
13.8 x 3.1 x 3 centimetres
Brand
KIKO Milano
Colour
Warm Beige 05
Format
Liquid
Skin type
Dry, Normal
Special features
Moisturising, hydrating
Speciality
antioxidant, moisturizing
Item model number
KM000000245007B
Product Dimensions
13.8 x 3.1 x 3 cm; 41 g
ASIN
B0BBNBTQHF
Have a Question? See What Others Asked
Why choose Smart Hydrating Foundation?
What texture does it have?
How is it applied?
What formula does it have?
What is the final result?
Reviews
4.0
All from verified purchases
S**A
A Reliable Favorite for 17 Years!
I’ve been using this foundation for about 17 years now, and it’s still one of my absolute favourites! As someone over 35, I really appreciate that this foundation has SPF 30, keeping my skin protected from the sun while wearing makeup. It’s such a great bonus to know I’m getting that extra protection every day. In fact, I don’t have a single fine line, which I truly believe is thanks to taking care of my skin over the years.The consistency is perfect, not too thick, not too runny. It’s easy to apply and blends seamlessly into my skin. I love that it doesn’t cake or leave any marks, which is always a plus for me! It gives my skin an even, natural-looking finish without looking heavy, and it stays put pretty much all day. Plus, it’s easy to remove at night, which I always appreciate in a foundation.I don’t need full coverage since I don’t have many imperfections, but this foundation gives me just the right amount of coverage to even out my skin tone and create a smooth, consistent look. It’s exactly what I’m looking for, a foundation that feels light but does the job perfectly.
M**A
Good enough
Its a good product. Application is easy. Mine is just the issue with my skin i guess. It will stay well for few hours (4-5) then after that time its becoming kind of like cake... my face looks dry after i put it on and i apply moisturising face cream first.Overall good product, just not for me.
D**S
Love this foundation.
This foundation is gorgeous.Buildable coverage and a lovely tone to it. Its very lightweight so doesn't feel like you're wearing much makeup, but still has good wear on it.Delivery was quick so super happy.
G**A
Nice coverage, not as hydrating as expected
I suffer from combination skin and currently having to wear a lot of PPE on my face. My skin has become very dry in some areas despite a good skincare regime. I do like to have some level of coverage due to old acne scarring. Firstly, I would say the colour match was excellent. I looked at the KIKO website direct to try and establish the best colour for me and it couldn't be more perfect. The coverage is nice, I would say this has a medium coverage and blends nicely into the skin. I can't say I have seen any real benefit of the hydrating aspect of this foundation. There is a slight dewy finish however its is still more on the matte side. Great size tube and only need a small amount. Overall, I like this product and if my skin was less dry I would probably see more benefit.
M**Y
Lovely colour and finish on an Indian skin tone
Lovely product, good finish and stays on all dayBlends well too
S**T
Value and civerage
Worth every penny and worth the price. Good coverage too and easily applied
S**I
Not good
The cream quality not good
V**C
Looks ok not tried as its not for me
Product looks ok bought it for my sister as a present ,came in padded envelope but box was bit squashed up in the package ,a dont mind but its a gift .
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Meera L.
Smooth transaction and product arrived in perfect condition.
3 weeks ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
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In fact, I don’t have a single fine line, which I truly believe is thanks to taking care of my skin over the years.The consistency is perfect, not too thick, not too runny. It’s easy to apply and blends seamlessly into my skin. I love that it doesn’t cake or leave any marks, which is always a plus for me! It gives my skin an even, natural-looking finish without looking heavy, and it stays put pretty much all day. Plus, it’s easy to remove at night, which I always appreciate in a foundation.I don’t need full coverage since I don’t have many imperfections, but this foundation gives me just the right amount of coverage to even out my skin tone and create a smooth, consistent look. It’s exactly what I’m looking for, a foundation that feels light but does the job perfectly."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"21 December 2022","name":"Good enough","reviewBody":"Its a good product. Application is easy. Mine is just the issue with my skin i guess. It will stay well for few hours (4-5) then after that time its becoming kind of like cake... my face looks dry after i put it on and i apply moisturising face cream first.Overall good product, just not for me."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***S"},"datePublished":"28 April 2020","name":"Love this foundation.","reviewBody":"This foundation is gorgeous.Buildable coverage and a lovely tone to it. Its very lightweight so doesn't feel like you're wearing much makeup, but still has good wear on it.Delivery was quick so super happy."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"G***A"},"datePublished":"9 April 2020","name":"Nice coverage, not as hydrating as expected","reviewBody":"I suffer from combination skin and currently having to wear a lot of PPE on my face. My skin has become very dry in some areas despite a good skincare regime. I do like to have some level of coverage due to old acne scarring. Firstly, I would say the colour match was excellent. I looked at the KIKO website direct to try and establish the best colour for me and it couldn't be more perfect. The coverage is nice, I would say this has a medium coverage and blends nicely into the skin. I can't say I have seen any real benefit of the hydrating aspect of this foundation. There is a slight dewy finish however its is still more on the matte side. Great size tube and only need a small amount. Overall, I like this product and if my skin was less dry I would probably see more benefit."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***Y"},"datePublished":"19 January 2020","name":"Lovely colour and finish on an Indian skin tone","reviewBody":"Lovely product, good finish and stays on all dayBlends well too"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***T"},"datePublished":"19 December 2022","name":"Value and civerage","reviewBody":"Worth every penny and worth the price. Good coverage too and easily applied"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"S***I"},"datePublished":"22 July 2024","name":"Not good","reviewBody":"The cream quality not good"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"V***C"},"datePublished":"18 December 2024","name":"Looks ok not tried as its not for me","reviewBody":"Product looks ok bought it for my sister as a present ,came in padded envelope but box was bit squashed up in the package ,a dont mind but its a gift ."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":3.875,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Why choose Smart Hydrating Foundation?","acceptedAnswer":{"@type":"Answer","text":"Second-skin effect moisturising and evening liquid foundation, for a flawless complexion."}},{"@type":"Question","name":"What texture does it have?","acceptedAnswer":{"@type":"Answer","text":"Its moisturising texture with easily buildable medium coverage ensures a natural and long-lasting satin finish, for flawless skin."}},{"@type":"Question","name":"How is it applied?","acceptedAnswer":{"@type":"Answer","text":"It is recommended that you apply the liquid texture with a brush or sponge designed for foundation."}},{"@type":"Question","name":"What formula does it have?","acceptedAnswer":{"@type":"Answer","text":"The special formula is enriched with a blend of ingredients with moisturising, soothing and antioxidant actions."}},{"@type":"Question","name":"What is the final result?","acceptedAnswer":{"@type":"Answer","text":"Skin appears smoothened and even. The second-skin effect liquid texture ensures even application and a natural result that lasts all day."}}]}]}