Ever Straightening with Brazilian Keratin Smooth Shampoo, Smooth & Sleek, Makes Hair Smoother After the First Use, for Shiny Hair, Sulfate Free, 385ml

Bought this on offer and now I'm hooked. Lovely smell, nice and thick and leaves your hair soft and shinny. Helps with the frizz and gives your hair some body

One of my favourite products for hair heath! Smooths my frizzy Italian hair every time! Easy to use, great sized bottles that last a long time and does not make hair feel greasy. Great product

Lovely super soft and amazing smell ..

I have been using this shampoo for a while now and I love it. The shampoo is creamy white in colour, thick in consistency and smells really nice ( I would say a bit chocolaty). It foams easily, washes your hair clean and leaves it soft and smooth. What I love the most about this shampoo is that it is sulfate-free and claims to have natural ingredients. So, this is good for colour-treated and chemical-treated hair like mine. I came across this shampoo when I was searching for sulphate-free gentler option for my dry and damaged hair and I am glad I found this. I am looking forward to trying this with the conditioner of the same name. Hopefully, this give a good result. The prices can vary frequently and they are a bit on the expensive side and I wish they were available in deals regularly. Overall, it is a nice shampoo and is a good choice for those looking for gentler formula without any harsh chemicals.

I love this hair conditioner. My hair is very soft and smooth after the first use, and much better effect after a few times

I have tried absolutely loads of different shampoos and I have to say this shampoo is amazing it leaves your hair feeling clean and fresh it smells nice too and when dryer with dryer my hair is alot straighter and stays like that for days I have long hair and normally use loads of shampoo but with this I don't seem to need to use as much as it foams up lovely. I purchased the conditioner too and that is brilliant too I bought at full price then noticed it on half price so ordered 10 bottles of it but even at full price it is worth it and I am very happy with the performance of the shampoo. It does not leave my hair dull or greasy it leaves it clean and shiny and stayed like that for days

​This product is nothing special. While it leaves hair feeling soft, it offers no real straightening or smoothing benefits. The fragrance is also weak, which is disappointing. There are better and cheaper brands available.

Nice smelling shampoo that will actually leave your hair soft/sleek/straight and frizz free. It's doesn't lather up much, not much suds but after washing it out and drying my hair was left in great condition. Shine Straight Sleek Frizz free Smells lovely too, I wash my hair between 2-4 times per week depending and I've noticed that this shampoo gives you around 2-3 days until your hair needs washed again. Not a bad price either, recommend.