DIRECTIONS Violet Semi-Permanent Hair Colour - 88ml Tub

Great vibrant colour. Actually amazing stuff I bought 2 tubs and did some the full colour and the other tub I mixed in with conditioner to pastel it down and it worked a wonder. Lasted for quite a while too! I’ve used this brand for years and it’s never done any damage what so ever to my hair.

I’ve tried the denim blue Directions colour before, which was okay, I like the violet more though. I leave on for quite a while (natural grey + white hair) and it is mega bright at first which is great. Mine then fades fairly quickly to a kind of lavender on the roots and darker hair and teal blue on the lighter and drier parts. No idea how this happens lol but I really like it, it’s kind of mermaid hair! That stage so far is lasting fairly well, the initial bright colour is quite short lived but fun whilst it lasts. It’s easy to apply, not messy at all if you are careful and doesn’t stain skin or sink etc. Not the longest lasting colours but not expensive and fun if you like surprise colour changing hair! I’m careful washing it to keep it longer but if you wash with clarifying shampoo it removes quite easily. But my hair is not bleached. Picture is immediately after applying/drying.

These dyes are honestly SO GOOD but only for a short period of time! I dyed my hair blue a few years back using these dyes and it never ever washed out. I tried violet & lilac this time and it washed out really quick. After 2 weeks it’s now a pale bluey lilac colour (photo 2).

Perfect colour everytime, this is a regular purchase for me alongside another colour. Reliable brand which is important as I have come across so many that discontinue or rarely have stock.

I swear by Directions hair dye, its great and bright! This particular colour, for me lasts around 2-3 weeks, which I think is average for directions hair dye, my only concern (?), is the fact that the colour looks more of a lilac colour, that fades to a grey colour but I guess hair dye always looks different in pictures than when its actually on your hair. So anyone looking for crazy colours, go for Directions, the beauty of the brand is that the pots can stay open for around 2 years and they're still okay to use (information from my hairdresser)

Fast delivery and does dye the hair purple! It’s darker and brighter than expected. I needed two tubs for my hair and it’s just past shoulder length. It went patchy on the first go when I diluted with hair conditioner. The second tub applied much better when used it without hair conditioner. FADES GREEN. I am now left with green stained hair. I tried a shop bought hair colour stripper and it didn’t work! Very annoying as it doesn’t look very nice anymore. I did it in January and it is now June! Be aware!

I'm really impressed with the colour I ended up with! 😍💜 I've used different blues before, first time with Purple and this one seems to transfer less, may be as it's now been my 4th time dying my hair, but I love all of Directions dyes, they're so kind to my hair, it still remains so soft! 😊 I last dyed my hair in Feb too, and it was only as I was going on holiday I topped it up early, normally it lasts at least 6 months, the darker the colour the longer it lasts though. So I'm sure this will last at least 6 months too! 😁

Poor dye , stain everything but the hair !!! Washed out in one wash ….will not recommend