








🎂 Colour your creations with confidence—because your cakes deserve to stand out!
Sugarflair White Extra Food Colouring Paste is a 42g jar of ultra-concentrated, vibrant white food dye designed for professional and home bakers alike. It delivers intense colour with minimal quantity, suitable for buttercream, sugar paste, royal icing, and cake mixes without altering texture. This allergen-friendly, vegan paste comes from a trusted UK manufacturer, ensuring premium quality and long-lasting freshness in a compact, easy-to-use jar.






























| ASIN | B00HAUVUAM |
| Allergen Information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free |
| Best Sellers Rank | 498 in Grocery ( See Top 100 in Grocery ) 2 in Food Colouring 178 in Cake Decorations |
| Brand | Sugarflair Colours |
| Country of origin | United Kingdom |
| Customer Reviews | 4.6 4.6 out of 5 stars (7,255) |
| Date First Available | 8 Aug. 2011 |
| Format | Paste |
| Item model number | J401 |
| Manufacturer | Sugarflair Colours |
| Manufacturer contact | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Product Dimensions | 6 x 4 x 6 cm; 42 g |
| Product Name | White Extra Food Colouring Paste |
| Region Produced In | United Kingdom |
| Speciality | Nut Free, Gluten Free, GM Free, Kosher. Suitable for Vegetarians and Vegans |
| Storage Instructions | Store in a dry, cool and well-ventilated place. |
| Units | 42.0 gram |
| Weight | 42 g |
A**I
Doesn’t affect the taste!
This is a great product. Made my red velvet cupcakes look divine and didn’t affect the taste. Only needed 2 tspn for 24 cupcakes and it worked its magic, the red is so vibrant
K**Y
Goodbye yellow SMBC
I've been looking for a high quality white food colouring, and THIS is it. My swiss meringue buttercreams and cakes come out beautifully white. It's exactly what I wanted. A little goes a looooong way. Sensational value for money
L**K
Love the colours!
Easy to use and the colour is quite vibrant! The price was suitable the colour lasts quite long!
S**A
Vibrant colour but may stain
Plus: very good red dye, nice strong vibrant colour. Not needing to use much. Negatives: use carefully while using, will stay on fingers for some time but will eventually go away with a few washes. They baked goods may also leave a red stain (as it did on my friend’s lips and he complained he looked liked he was wearing lipstick. Though I think the colour suited him but 😂)
J**E
Brilliantly Red Food Colouring!
Bought these mainly for the red & blue colouring, as I previously had issues with other food colouring for my little boy's spiderman birthday cake coming out the wrong colour - particularly the red looking very pink - however these came out absolutely brilliantly! The kids even commented that the cake was "so red!". Really great product - highly recommend.
D**A
The best red colour for baking
Beautiful colour for cakes , especially my red velvet was perfect!
N**A
Amazing product
Was so easy to make black buttercream with this for a RIP 20s Hello 30s cake
H**S
No aftertaste
Great colour without a nasty after taste. Made a superb red velvet cake.
D**Z
Super colorant un rouge superbe avec un peu de matière seulement
I**E
El negro es un color difícil de conseguir, pero si en la crema de mantequilla le agregamos queso crema conseguiremos que el negro sea más negro!!! Esta colorante en crema es perfecto para ello!!!
R**M
Die Farbe ist wunderschön kräftig und von sehr guter Qualität. Ich bin sehr zufrieden mit dem Produkt, klare Kaufempfehlung!
T**Z
It's authentic and leaves a good red compare to other brands!
L**A
Färbt super ein
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