Schwarzkopf Igora Royal 7-0 Medium Blonde Permanent Hair Color 2.1 oz. (60 g) by Schwarzkopf Professional

This stuff rocks! I mixed this with 8-77 and 20 developer (all in equal parts) to get a richer medium copper and I think it came out looking really natural and just a beautiful color. There's a faint chemical smell when you first open the tube but tbh once you mix it with developer it has almost a nice spicy smell that isn't too overpowering when you mix it. This did not burn at all and it made a nice paste that covered my hair well. I let it sit for 45 to 50 minutes and it washed out/ran clear pretty quickly. Think this will be my go to every 6 weeks. Its a great level of bright while still being velvety and has natural tones to it.

It's easy to apply and the result looks natural and long-lasting. It covers gray hair well and leaves hair soft and shiny!

Love this medium copper blonde and have been using it for years. It’s similar to the hair color of Lindsay Lohan/Amy Adams, but slightly more vibrant. Receive lots of compliments.

I’ve been using Schwarzkopf Igora Royal for several years now, and it’s truly the best! I alternate between shades 7-77 M and 8-77, and both give me rich, vibrant, long-lasting color every time. The formula covers grays perfectly and leaves my hair looking shiny and healthy, no dryness or damage. The application is easy, and the results are always salon-quality from home. I’ve tried other brands in the past, but nothing compares. This is the only hair color I trust now. I won’t use anything else!

Legitimate product, not a fake. I LOVE Schwartzkopf color! I'm so happy to be able to do my own hair and not have to spend a fortune at the salon. I find that most complaints about this product are from people who don't understand professional hair color, don't understand the numbering system for colors, or how to use developers properly. That being said, this what I did: my root growth was about 2" grown, a natural 6 ash with areas up to 40% grey. I had pretty highlights (9-10 neutral blonde) but was tired of all the grey poking through and wanted to start with a more uniform base. I used Igora 7-0 (neutral) 1-1 with Igora Royal 6%/20 vol developer, applied to just the root area and feathered it out slightly. Good sectioning is key, as is a bowl and brush; you can't just slap this stuff on with your hands all willy-nilly. After about 15 minutes I added 8-0 with the same 1-1 developer on my midshafts. The whole color cocktail processed for 45 min total, with me combing the 8-0 onto the ends for the last 10 minutes. Everything came out lovely. It's a tad warmer than my natural ash, but I planned on it. It doesn't look fakey or one-dimensional, it looks very natural. And the best part is that my grey is gone! Now I can start in on highlights again, and keep the roots maintained as needed.

Tengo muchas canas y siempre me ha ido muy mal en las peluquerías la mayoría del tiempo salgo con la coronilla mas clara .vi un reel recomendado esta marca y recomendando este color natural acompañado con el 0 que es el que cubre canas .les digo algo despues que descubrí esta marca y este color yo misma me pinto el cabello y las canas me quedan completamente parejas y cubiertas claro lo acompaño con el agua oxigenada de 20 vol de la misma marca y mi problema ha sido resuelto y las peluquerias y peluqueras ya no me veran mas ni por la esquina. Y por una fracción de mi dinero. La mejor marca en tintes y solo por amazon.

In loved with the color

My favorite shade of red. It delivers.🔥🔥🔥

A lovely copper red

Gosto muito, pois dá nuances no meu cabelo. Parece que fiz mechas, pois já tenho bastante cabelos brancos.

Ottimonprodotto e fedele

Good hair color

Genial! Llegó en el tiempo estimado, y en muy buenas condiciones. Es la tercera vez que lo compro y no hay ninguna queja sobre el producto ni el servicio. Siempre compro dos productos y ambos llegan en buen estado. La marca es muy buena ya que no maltrata ni daña mi cabello ( tuve una decoloración previa con un pésimo estilista y dados los resultados recurrí al DIY, o mejor dicho, tíñelo tú misma) y en cuanto apliqué el tinte (repito, uso el igora 777 con el peróxido de 20 vol a partes iguales) y el resultado fue fantástico, ya que si bien NO quedó como si fuera un cabello virgen, tampoco me lo quemó al grado de dejarlo peor. La textura del cabello y la apariencia estuvieron muy bien. Definitivamente confío mucho en la marca Shwarzkopf para teñir mi cabello.