The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email Paperback – July 12, 2023

When I bought this book, I'd run email campaigns before, done small drip campaigns, etc. but I'd never built out a full cohesive strategy for one company. This book helped me map out not only the full cycle from first touch to follow-up/reviews and continuing education but also what most of the individual emails within those overarching campaigns would cover and the why behind each step in the process. I have sticky notes on so many pages.Some of the steps have taken longer for me to implement as a team of one, but I'm slowly building out the strategy within my current company. I recommend this book to anyone who wants to build out an email strategy.

Goes into detail about the type of email templates to create at every stage of the customer lifecycle. The book goes into detail on the messaging and design in creating lifecycle campaigns from the ground up. This a 201-level type of book for those looking to implement great strategy in email marketing rather than be told for the 100th time about why it's important.As a developer, I learned how to approach email marketing by crafting onboarding series specifically for membership and/or subscription-based clients from the book. I recommend it for those who are more tech-centric to learn the marketing side of things in a pragmatic way.

This book helps anyone who wants to get started with email marketing. Ideal for SaaS companies, but also for other types of organizations that want to get serious about email marketing. Étienne Garbugli strikes a good balance between theory and practice, and provides many tools and templates that you can use yourself.

A great resource that provides a deep dive into email marketing, providing clear, concise and relevant strategies that can easily be adapted to a wide variety of verticals. Easy to grasp and an entertaining read. Perfect if you are starting out or looking to optimize.

Everything you need to know to decrease churn, increase LTV and much more! 10/10 and highly recommend to anyone in the SaaS industry.

I'm exactly in the middle of re-designing our onboarding sequence and Étienne's book is a good practical and actionable resource. Comprehensive, complete approach.

I'm a software developer that's developed my own language learning app. I teach English through a murder mystery novel that I wrote. It's completely different to anything that's ever been done before, so I thought that creating an email list. After coming up with a great landing page that produced a high conversion rate, I was left with coming up with an email automation strategy. I read several books, but none that I felt I could really use to develop my own email broadcasting system, until I came across this book. I'm now in the middle of developing my email broadcasting software for my language learning app. Thanks to this book, I have a solid understanding of how to build it and what it should do. Thank you so much for writing this book and sharing your knowledge with the world.

This book assumes you have a basic knowledge of marketing, of SaaS, and of copywriting.I like the book because it is:• Easy to understand• Practical• Actionable• Has an intelligent approach to email marketingFrom the book, I came to appreciate that like marketing in general, email marketing is dynamic & experimental. You learn to analyze results of your tests and adapt. You choose which parts to optimize.The book covers the various stages of the user lifecycle, and gives advice and examples of possible email sequences to send to keep users engaged in each stage. This is what i like best about the book.It is very helpful that the author also mentions tech recommendations for different situations that you might encounter- which app or platform to use that can give you what you need to move forward - ideas for your tech stack, too. I just wish he had a table to summarize all these apps – it would have been helpful.A glimpse into the table of content gives you an idea that this book is comprehensive.I highly recommend this book. Newbie and veteran marketers alike will find value here.