Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg

This is fantastic my hair is such a lovely blonde ,bleached my hair then put this on after and no more brass or yellow

Very nice beige blonde shade. It helped me to get rid of yellow shade of blonde . I have mixed it with 3 % activator and kept it for 20 min. It smells lovely.

good item, good packaging

came within 24 hours and also in sealed cellophane which some sellers do not think is needed

Definitely will buy again 100% recommended

The media could not be loaded. Used 10/69First 2 photos is with flash and the last and video is just with natural lighting. I expected this colour to be a little more silver but I was actually going closest to my natural colour so it worked out well. I don’t have pictures of my hair before but it’s was a pale yellow from bleaching. So it’s covered it nicely and left a natural dirty blonde colour. If you’re looking for a natural looking blonde I recommend this definitely. My hair doesn’t feel damaged and it didn’t make my roots ginger

Try slightly different shades of wella sometimes and they are in my opinion amazing . Always turns out great , and it’s has a light reflecting thing that doesn’t leave your hair dull . Wella for life for me 100%

Second time buying this one now it’s my favourite! Doesnt fade majorly but definitely needs a top up to keep colour fresh. I used a 20vol developer with this and it lifted my roots slightly and helps blend them more seamlessly. Absolutely couldn’t recommend this enough I love it!