Schwarzkopf LIVE Intense Colour Platinum Blonde Permanent Hair Dye B15, Long Lasting Blonde Hair Colour for Up to 80% Less Hair Breakage, Hair Lightener Lightens hair up to 3 levels

Love this hair colour. Easy to apply and great results.

Very happy with the results of this tint. Works just as good as salon tints I've purchased from Sally's or other hairdressing suppliers!

I’m extremely disappointed with the Schwarzkopf LIVE Intense Colour B15 Platinum. The results were nothing like advertised! Instead of a bright platinum blonde, my hair turned patchy with a brassy yellow tone. The formula left my hair feeling dry and brittle, even after using the conditioner. I followed all instructions carefully, yet the outcome was awful. Complete waste of money and effort! I expected professional-quality results but got a disaster instead. I would never buy this again—absolutely not recommended!

First I dyed the roots left the roots for 25 mins then I applied the rest of the hair solution.As you can see the roots are a yellow tone and the rest of the hair is purple/blonde tones.I washed my hair the next day and then 2 days afterwards I washed my hair with milkshake black shampoo. This made a difference.I wanted a ash blonde.I will use an alternative hair dye next time.This used to be good.I've no idea why it is turning purple.I feel like old Phyllis from coronation street, back in the day. 😆

lovely silvery blonde, with a pinky tint at first, but I quite like that ! The pink does fade out after a few washes, but hair stays a nice blonde, no brassy tones. Easy to do. I might have to use rwo packs next time, as my hair is quite long. Advise to comb colour through to spread evenly.

try not to leave it for more than 10 minutes because it pigments very much and avoid ingrown hair because it will discolor it

Wasn’t happy with the end result,looks nothing like the colours on the box & my hair is naturally blonde so it should have been easy to go platinum blonde but instead it turned my hair pink n I hadn’t coloured my hair for over 8 months

Great colour lasts well