what exactly is the "natural flavor" in this cereal?

Ingredients:Whole grain corn meal*, corn meal*, cane sugar*, fair traded cocoa*, natural flavor, sea salt. *Organic. Produced in a facility that uses tree nuts, peanuts and soy.

This item was $3.19 which sounds about right for a small box of cereal. Why increase it to $11 and now $12?

Hi DG When items are sold through and fulfilled by Amazon the seller pays many fees for this service. This service through Amazon allows my products to be sold and shipped to Amazon Prime customers, and for you to receive them in two days. Unfortunately for me to offer these products I must sell them at a price that covers all of my costs. You can buy this product cheaper by non Prime sellers although you will have to wait a week or two to receive the product plus you would also have to pay shipping. I hope this was helpful.

Product Dimensions	6.45 x 16.79 x 26.21 cm; 283.5 g
Item model number	87024U2
Product Name	Chocolate Choco Chimps
Allergen Information	Contains: Tree Nuts
Weight	283 g
Units	284.0 Grams
Storage Instructions	Store in a cool dry place.
Serving Recommendation	3/4 Cup
Manufacturer contact	‎Euro Food Brands Ltd, Kimbell Mews, Humfrey Lane, Boughton, Northamptonshire, NN2 8XB
Brand	Nature's Path
Format	Puffed
Age Range Description	Adult
Region Produced In	North-America
Speciality	Organic
Certification	Gluten_Free2, Non_GMO, USDA_organic
Package Information	Box,Can
Manufacturer	Nature's Path
Country of origin	USA
Serving Size	100 g
Energy (kcal)	366.63 kcal
Fat	3.3 g
of which:	-
- Saturates	1 g
Carbohydrate	87 g
of which:	-
- Sugars	30 g
Fibre	6.7 g
Protein	6.7 g
Salt	0.75 g

Nature's Path Organic Gluten Free Cereal, EnviroKidz Chocolate Breakfast Cereal, Choco Chimps 284 g Box

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