Haircolor 101 - The Beginning (Trade Secrets of a Haircolor Expert)

This book is definitely a 5-Star rating. I've purchased each and every book David Valasco has published. I'm now a certified master hair colorist and teach young minds throughout the country. David is truly one of the best in the industry as a leader, educator, and a master at simplifying the understanding of the science of hair color. I recently purchased Haircolor 101 as a core reference for when I building up new curriculums. This book is a must for all beginners. You'll learn the most important things to consider before you even begin a color service, such as: The importance of determining hair textures, levels of porosity, and how to work with the hairs natural underlying undertones during a color or lightening service. You also learn really cool formulation secrets that David has honed and fine tuned through his tenure as a colorist. I can't say enough good about David Valasco's work and dedication to passing on his amazing knowledge of How Hair Color Works and how to be the master in your game when it comes to doing it. Just buy one book and you'll see what I mean!

Easy to read and understand. Highly recommend. I am a recent beauty graduate working in a salon part time. I know the basics of haircolor but it's completely different in a salon. The master hairstylists have laughed and made fun of me for messing up two colors instead of helping me improve. They have told the receptionist to not book me any color appointments. I have been seeking a mentor to help me reach my potential but it's hard. After reading many great reviews I got the first 3 volumes of David's books...it's a game changer, I'm actually understanding color and can't wait to go to my beauty supply store and buy color to experiment with( I have never felt that way!) I'm so glad for this book. I'm a real person with real hair color challenges and if you are having problems with understanding how it works...these are the books for you.

Haircolor has been a challenge for me since beauty school. While not doing more beyond single process all over color & highlights, I dared not experiment. While some info was a refresh I wanted to be sure I started at the very beginning. I'm so glad I did! Having a different perspective and simpler explanations has helped tremendously. My confidence has increased, learning has occurred and book two is awaiting download. I feel if you can explain tones, in which cases to use each volume, Demi vs permanent Haircolor and the basics you can probably start with book two. This is the start of a colorful relationship (pun intended).

As a 10 year cosmetology teacher this book is an absolute must for anyone who is just beginning haircoloring or for anyone who needs a more through understanding of the different haircolor catagories and their chemistry and proper uses. Even though you are using color now as a professional, stop and ask yourself, "Do I really know what in the products that I'm using? Am I using these products properly? Am I using these products to their full advantage? If your answer is, "I don't know or I'm not sure", then no matter how many years you've been doing hair(over 30 for me). You can always learn something new. I know I have. Thank you David from me and all my future students (our industries future).

Not worth it, author leads you to buy more of his books.

For the price I was expecting more information. I was able to finish the book in the time it took me to do a load of laundry. Most chapters (which are at most a page long) end with “you can read more in my next book.” So.. I am a little disappointed I spent so much money for basic info I can and already have found online.

Great information but book was very short. I felt like there should have been more for the price. Plus there were a lot of typos.

Excellent book! I definitely recommend David Velasco's color books to anyone who wants to learn about color. His books are very explicit, very easy to understand, and with a lot of great information! He is an excellent educator!

Simple language...basic concepts made clear. A good reference book for practical scenarios. However priced high for the amount of content shared .