MaybellineGrippy Serum Makeup Primer, instantly plumps & hydrates skin, extends makeup up-to 24H, +2% niacinamide, Water-based formula, suitable for all skin types (30ml)

I’ve been using this primer for a few weeks and I must say I am impressed. It makes my skin look glowy but not oily and it helps my foundation go on smoothly. The longevity could probably be better as after an 8 hour work day my foundation does start to look a bit patchy, but it still maintains a non-greasy appearance so I don’t mind. I would definitely recommend this to anyone who wants a glowy healthy look.

I thought I would give this a go as I had tried a lot of others that promised everything but did very little. This serum really does what it says. It is not sticky it plumps out your skin beautifully and your makeup sits on it really well.

I like this primer as I tend to prefer serums to creams in general as a base. Makeup stays on and it feels very moisturizing, not tacky.

Lovely texture for more mature skin, was really excited to try this. Until I realised all of my foundations, tinted moisturisers and cc creams were silicone based and obviously water based primer repels silicone based formulas. So the makeup separated. It clearly says it in the title that it's water based, but I didn't realise that water and silicone don't play wellHave given 3 stars as if my skin ever improves to the point I could go without a tinted moisturiser, serum or foundation this would be lovely on its own with a bit of concealer if needed.Obviously once I realised water based primers work best with non silicone based foundation (tinted) products I thought I'd see if I could find some and they weren't easy to come by. Shame.

Magic in a bottle, at the end of a working day my make up still looks as good as it did when I applied it during the morning

The Maybelline Grippy Serum Makeup Primer arrived promptly and in perfect condition, with minimal yet clean and hygienic packaging—just what I like to see. First impressions? It already felt like a premium product before I even opened it.Once I tried it, I was genuinely impressed. The water-based formula is super lightweight, non-greasy, and absorbs beautifully into the skin without leaving any residue or white cast. It has this really satisfying serum-to-grip texture—you apply it with the dropper, gently pat it in, wait 20 seconds, and it truly transforms into a grippy base that holds makeup like a dream.What I loved most is how hydrated and plump my skin felt. Thanks to the 2% niacinamide, my skin looked fresher even without makeup. But layered underneath foundation? Game-changer. My makeup stayed flawless all day—seriously, no sliding, fading, or patchiness even after hours.This product is ideal for all skin types and didn’t irritate or clog my skin (I’m combination/oily and it performed beautifully). It’s well made, thoughtfully formulated, and you can tell it’s a quality item made to a high standard.Considering the performance and how little you need per use, it’s definitely a great value. I honestly didn’t expect to love it as much as I do, but I’ll absolutely be repurchasing. If you’re looking for a primer that hydrates, grips, and extends makeup wear, this is the one. Highly recommend!

A new favourite make up staple! I normally don’t opt for primer as I use tinted moisturiser but have started to use foundation on occasions and this primer I’ve tried both with and without and my goodness what a difference the primer makes. My skin looks glowing and hydrated. Easy to apply and a little goes a long way. Def a new make up bag must have for me. Good price. The dropped is also a good bonus for application.

I added this makeup primer to my beauty regimen in hopes of extending the wear of my foundation, and it performed admirably. The lightweight formula created a smooth base without any heavy residue, plumping and hydrating my face for a soft, even finish. Although it lasted nearly 24 hours, I did notice a couple of slight touch‑ups were needed in humid conditions. The primer enhanced my makeup look and provided a more refined finish, though it could benefit from a bit more resilience on extremely demanding days. Nonetheless, it remains a strong option for improving skin texture before makeup.