Marketing That Matters: 10 Practices to Profit Your Business and Change the World (SVN)

I read this book for an undergrad Marketing class last year and it was really insightful into how impactful marketing is on a person. The sections at the end of every chapter on the supermarket in Portland was a really thorough method of showcasing how the chapters’ material was instilled into the company at that point. A must buy for anyone starting their own business!

Beautiful little book that makes a plea for responsible business practices and entrepreneurship that goes beyond the singular goal of making money. It's slated mostly for people in marketing departments in large companies, but entrepreneurs can get a lot of good information out of it as well.

Excellent book for the price! Will serve you long after you finish school!

good condition would order again

Inspiring, practical, easy to read. Lots of examples

I enjoyed this book. Here are some impressions.This is an excellent introduction to marketing. Even I, a total naïf in the ways of business, learned a lot. Marketing, as I understood it from this book, is an ongoing two-way conversation between business owner and customer. The sooner in the business life cycle that the conversation begins, the more likely the exchange will be successful for both parties.What was especially insightful was to aim at conventional business owners first. Only in the last portion of the book did it appear that Socially Responsible Businesses were a major part of the audience. A take-home message was that a social mission does not require a compromise of business success.The title reinforced this thrust: Marketing comes before Matters; Profit comes before world.Any business owner would benefit from these messages. They might even decide to apply their own social agendas, previously suppressed for fear of compromising profits.Good layout. Lots of charts, graphs, tables, and bullet points to break up the text. Bold for section headings. Italics for key words. Pages of text were broken into bite-sized paragraphs. Very easy on the eyes.Good writing. Plain declarative sentences made picking out the key points easy. I felt an urge to grab a highlighter. The style came across as single voice. I had no sense that two authors were writing independently.Highly recommended.

Eric and Chip are practitioners, not consultants, and you get that sense immediately in this handbook for those who are a little squeamish about how marketing has been used by some companies. They bring a values-based approach with enough examples and to-dos to help any reader more accurately and honestly promote their offerings in today's competitve global marketplace. Enjoy!

Great book, very easy to understand and interesting.Every chapter has examples of company to represent the core values that had every section of the book

This book gave the right insights to a more meaningful marketing. I love Chip's energy as well! I recommend it for sure!