Tec ItalyLumina Purple Shampoo, 10.1 oz

Worked beyond expectation. I have had blonde hair most my life, I was a natural blonde and as I got Oder and my hair started to get darker, I started coloring and bleaching blonde. I have tried many purple products over the last 10 years to keep my blonde from turning brassy. I used Aveda's purple malve shampoo and shimmer lights purple shampoo for many years because at the time it was the best I had tried, till now. I bought this Tec Italy shampoo along with the conditioner and it is the best product I have ever tried. It works much better than Aveda's blue malve and shimmer light purple shampoo (although it is more expensive than shimmer lights) at toning the brassiness. However, even though the conditioner is nice, the shampoo works amazing all on its own so I will probably won't purchase the conditioner again.It is a very very dark purple and I leave it in my hair for a few minutes in the shower, if my hair gets really brassy and yellow then I leave it in my hair for about 30 minutes. If you are going for the white/silver hair trend then this shampoo is a necessity. When I colored my hair white people couldn't believe how I maintained it so well and I accredit that to this product.The only negative I have is that this product was not in the same bottle as shown in the picture. It is the same amount but in a blue square bottle, which I actually thought was prettier.

I got this as a recommendation of my hair-styler, after getting my hair ash blonde. It takes brassiness away super quick and letting it the right time gives me the white/platinum blonde shade I like. I cannot leave it in my hair more than 2 minutes or I get dark gray strands that are not bad, they actually look good but prefer my hair in the lighter tones. It does leave my hair dry but finding a good conditioner worked perfectly. After I finished my first bottle, I wanted to experiment with other brands, got the purple shampoo from Kerastase and the Bold Uniq and They didnt work for my hair, Kerastase didnt remove the brasiness the way I liked and Bold Uniq gave me a very dark gray strands. Came back for Tec Italy and staying for long it it.

WOW I’ve had blonde hair majority of my life and I haven’t tried a purple product that has worked this good in years. I saw a random comment on TikTok to try this and went out on a whim. My hair was really brassy and it looks a little lighter and toned.

Llego en muy buen estado Y es tal cual en la descripción

It does the job, but it also turns my tub into a purple lake. After I use it I have to wash the tub and shower curtain. Your hands will also get blue-purpleish but that will go away.

Was exactly what I ordered.

I’ve been using this product for about 8 years, it was recommended by my hair dresser to keep my blonde highlights vibrant and it has never disappointed. My hair is now more solid blonde and still leave my hair as toned as when I get it done. Highly recommend to stock up! I use it 2 times a week.