RimmelLasting Finish Lipstick - Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex - 200 Soft Hearted, .14oz

The best one yet. I have tried so many, but this shade is perfect. It stays on all day. The red does not turn pink. I am definitely going to order more of these, and can't wait to try more colors!You should absolutely try this.

I bought this color because I read online that #107 is a dupe for Heaux by MAC. I have extremely pale skin, and on my lips, the colors are very close. I swatched both lipsticks side by side and they are both beautiful berry tone reds. Kate is slightly pinker. Heaux is slightly darker. Worn together on the lips (one color on top, one color on bottom) no one will notice unless you tell them. Both lipsticks are matte, but Heaux's retro matte finish makes it a drier lipstick. So, it tugs on the lips a little bit, and it needs a lip pencil to keep it from bleeding into the fine lines. Kate's #107 goes on like a soft, velvet matte, which glides on the lips with no tugging. After a few seconds, it settles into a matte, but it still has a faint sheen. That doesn't bother me at all, but someone who wants a very matte lipstick, might want to dab a pressed powder over it. I actually think the finish looks really nice as is, and I love that I don't need a lip pencil for #107. It's a very wear and go lipstick. Also, the watermelon-like scent is pleasant. On me this color is very wearable, slightly more so than Heaux, which I really love. Overall, #107 is an awesome lipstick for a great price. After trying it on at home and comparing it to my other lipsticks, I went back to the store and bought every tube they had available. I love #107 and would definitely buy it again.

Finally a red not redish. I am happyWith the length of time before reapply. It doesn't dry out my lips.I have this on a reorder now!!

I've worn three different shades of this lipstick for the past few years. It stays on pretty well and the nude colors go with most of my wardrobe.

I love this lipstick and I purchased several colors after my first tube was so impressive. It’s a long lasting lipstick that is also creamy & does not dry out your lips or smear all over your teeth.

Faint color

I have used this deep red matte lipstick for over a year and friends compliment me. It stays in place and doesn't run into fine lines around mouth. You can wear it matte or add some moisture stick like lip balm to make it have a soft shine. It looks and feels like the more expensive brands and people ask me all about it because it's the perfect matte red, sophisticated but subtle.