","image":["https://m.media-amazon.com/images/I/51CAdOQnofL.jpg","https://m.media-amazon.com/images/I/81sBobYtZ-L.jpg","https://m.media-amazon.com/images/I/71kMjuvneBL.jpg","https://m.media-amazon.com/images/I/61DtwSh2pxL.jpg","https://m.media-amazon.com/images/I/81CbJxb-K2L.jpg","https://m.media-amazon.com/images/I/818EVRIY7zL.jpg","https://m.media-amazon.com/images/I/81L7BF6wzQL.jpg","https://m.media-amazon.com/images/I/81JR6irQtJL.jpg","https://m.media-amazon.com/images/I/41k3lmyeFDL.jpg","https://m.media-amazon.com/images/I/81i280Ch4ML.jpg","https://m.media-amazon.com/images/I/71MT7QF4VRL.jpg","https://m.media-amazon.com/images/I/91Nxt7rnmuL.jpg"],"offers":{"@type":"Offer","priceCurrency":"EUR","price":"49.58","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***L"},"datePublished":"29 April 2025","name":"No brassy orange,tones pure white fix","reviewBody":"This is the best home lightener I've purchased,I'm a retired hairdresser so I'm used to the products I buy,I bought this as a quick fix,I won't buy any other product any more,no orange brassy tones ,I had an inch off dark growth,this us the best product I've purchased in along time"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***N"},"datePublished":"8 April 2025","name":"Good value","reviewBody":"This is the first time I bought this make and love it, the colour is great, no horrible smell,"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***A"},"datePublished":"11 August 2024","name":"Works better on lighter hair","reviewBody":"So I cut my hair short back in March, was letting it grow but hate my natural brown as it is the darkest brown ever to the point where it has such muted towns and lighter hair does suit me better. I'm only using this bleach to eventually apply a permanent light golden brown, so this is only a bleach result. I was a Bblonde girly before but that doesn't come with all the tools, the pack is awesome and comes with a lot, is time consuming. Left this in for 50 minutes. Bleach has always caused me to have yellowish tones because of how dark my hair is, but this bleach made my already bleached fringe go Targaryan blonde which no bleach has ever achieved. I'd say ideally for really dark hair if you actually wanted to get white light blonde you'd have to use two treatments with space in between as to not fry out your hair as I did lather and use almost the whole contents even though my hair is so short it did end up patchy but I'm not too concerned on the back. Also it has made me lose my fringe (I've let grow out from full fringe) curls :( this does make the length less convenient for me so I will be applying the perm hair dye on the fringe and potentially keeping the side burns bleach blonde, overall I think this will give the perm hair dye texture as some parts will inevitably be lighter than others.Overall great bleach, works better on lighter hair, first pic is for comparison of what I went from :)"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"E***Y"},"datePublished":"5 December 2024","name":"Snapped, straw like and damaged hair","reviewBody":"Now I’ve used box bleach before, so by no means am I uneducated on how to use. I read the instructions on how to use this product and had such high hopes. The contents of the box is amazing - the brush, the plastic tub, the actual hair care products too. Amazing. Just wanted to do my hair and feel pretty again, like before when my hair was blondeLeft it on for the required time, following the box instructions. Went to wash it out - half of my hair was coming out in clumps. It was horrifying. I could genuinely have made a small doll wig out of the hair it broke.The shampoo, bond treatment and conditioner are incredible. Really beautifully smelling products too. However they did absolutely nothing to salvage the straw that is now my damaged and broken hair. I now have so many layers of snap in my hair from crown to end, and am having an emergency appointment with a friends hairdresser to try and salvage this. It’s also shades of yellow, which are far too dark to be toned out. My hair was a strawberry blonde to begin with, so not even dark!!Such a shame. Really wanted to like this product. Star for the box contents because you get a lot for your money!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"M***H"},"datePublished":"12 April 2025","name":"For virgin hair","reviewBody":"Didn’t work as well as it could’ve on my already dyed hair but it lightened it enough for me to dye it the colour I want. The bleach isn’t overly strong, after two sessions in a week my hair it still in pretty good condition. The repair treatment smells really nice too."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"14 April 2023","name":"Superb bleach","reviewBody":"I've gone from faded red with a cherry red fringe to a peach blonde!* The last photo is after an ash blonde dye, as there was still a strawberry tone to my fringe and underneath colour.I did love the cherry red colour of my hair originally but found my fringe kept the colour better than the lengths that would loose the colour after one wash!My red dye was a semi permanent conditioner colour but after each wash looked incredibly uneven so I desided to bleach it out over the Easter weekend and go back to a medium ash blonde.I purchased this bleach and a medium ash blonde and also a light ash brown just incase my hair was too red still or it went orange.I left off the clarifying shampoo in the box as I'd washed my hair with my own the day before to strip the reds.I started by putting the bleach on my fringe and roots first as that was where I had most of the darkest red tones then after about twenty minutes I spread more though the lengths.On rinsing out the bleach completely I followed the bond repair steps then put the medium ash blonde on my hair, this sorted out my lengths but only slightly toned my fringe and roots, so I mixed the last bit of dye with a quarter of the light ash brown and some more development fluid.This sorted out my roots and neutralised the redishness of my fringe and the darker parts of the lengths.On throughly rinsing out the bleach I applied the deep conditioner treatment bond repair to work in not frying my hair stopping breakages and crispy ends.I have to point out that my hair has always been on the par with sheeps wool.... It's not \"normal hair\". There is no weight at all to it and when I was younger I'd iron it to death for that glossy straight look only for it to shrink back at the mearest hint of moisture in the hair.Recently I've embraced it's wooliness, so I was never expecting this bleach and pureplex treatment to give me shiny glossy silky hair. I just didn't want it to be fried or break off completely.Highly recommended as there was definitely no yellow/orange scaryness that I've had in the past bleaching my hair.Remember after bleaching to stick with ash toned dyes to avoid the carrot or neon yellow look."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.166666666666667,"bestRating":5,"ratingCount":6}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can you use this product on grey hair","acceptedAnswer":{"@type":"Answer","text":"I have some grey in my hair and it does cover it. It is much more gentle than powder bleach. I use with 10 vol peroxide as gentler for hair."}},{"@type":"Question","name":"Does this come with gloves and brush in the box or is it just the bleach?","acceptedAnswer":{"@type":"Answer","text":"This comes with brush, gloves, plastic hat as an added heat trap, bleach, cream, purifier and tray. Everything you need is there basically. I could not talk more highly of this product if I tried."}},{"@type":"Question","name":"Has this got everything I need to bleach hair?do I need to buy another part? I have very bleached hair, would this work for roots?","acceptedAnswer":{"@type":"Answer","text":"No it has everything and will do roots. It is much gentler than powder bleach."}},{"@type":"Question","name":"How would i do root regrowth ?","acceptedAnswer":{"@type":"Answer","text":"The same as you do the rest, just mix a smaller amount. Though for me, I still have to use nearly a whole pack every root day and I don't have overly thick hair"}}]}]}