IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid 115 125 210 510 is a four-and-a-half star product (rounded up to five stars here). I have worn this product for several days in a row now. There are several things I like and a few that bother me.Overall, if you need medium coverage in a concealer, this is a good bet. It comes out as a fairly liquid concealer, but the coverage is pretty good. You might have to tap on a second layer to get a more opaque look if you need to cover a darker blemish or discoloration. And definitely cover this stuff with powder!I was leery of a product that promised undereye coverage AND foundation coverage. I mean, who DOES that? Anything that can be tapped on my delicate under eye skin and NOT sink into any creases will be too light for the rest of my face, right? BTW, I don't mean "light" as in color, I mean as in the actual "feel" of the product. Will the product have enough pigment or staying power on my facial skin? Conversely, will something that goes on my face be light enough to be put under my eyes without caking up? A LOT?Lastly, this is a small tube of stuff. It looks more like a concealer tube priced at concealer prices, but marketed as a "do it all" product. If it goes all over my face, won't it run out pretty quickly? That's a concealer price and concealer portion, without concession to foundation needs. Huh.Okay: so I think this is sort of a hybrid of both that doesn't exactly totally win on either account, but is pretty good on both. If that sounds confusing, I apologize. I carefully applied this to my under eyes. I tapped it in gently, and when I lightly applied this concealer, it stayed without creasing all day long. I set it with powder. Now, what it did do was fade a bit, and at the end of the day, my dark circles did show up again. But my concealer had not really creased.I also used this as foundation. I didn't cover my entire face with it, because I didn't want a mask-like effect, which I figured this might entail, if my entire face was covered in one color. I just brushed it on places that needed to even up. This was pretty successful. When I set this with powder, the foundation stayed all day and at the end of the day looked very good. I was pleased with how well it had lasted.For review purposes, I received several colors. These colors tended to skew a bit orange. What I did end up doing was using all of the colors to contour. I used the darkest very lightly as bronzer. The darker color worked very well as bronzer/contour, and even one of the lighter colors worked well as a contour (yes, I am pale).I recommend these, but I am not sure how long they will last if used every day as concealer AND foundation.

The product does not come in packaging. It merely has a small strip of label connecting the cap to the case. The first product I received was in three pieces in the envelope and had leaked everywhere. The second product did arrive intact, but it was clear how flimsy the label was and why it failed on the first one.The product itself has a nice applicator. You dial up the bottom, and the concealer spouts up through a sponge tip applicator. I love the idea that it is a concealer and serum in one. Unfortunately, the tan color was too dark for me. So, I cannot attest to extended use. I did try it on my face just to evaluate the product, and it feels nice. It is not heavy. It spreads easily. I would definitely get it in another shade.

This is a really nice concealer that leaves your skin with a natural glow and doesn’t look too matte, dry, or cakey like some others can. It gives your skin that dewy, fresh look- perfect for those of us who are getting a little older. It’s a great option for the 40+ crowd, but honestly, I think it would work well for anyone. It blends easily and does a great job covering dark circles, rosacea, skin discoloration, and more. You can build it up depending on how much coverage you need.One thing I really appreciated was how accurate the color was- it matched the photos on Amazon very closely. That made shade selection much easier, and what I received was exactly what I expected. Ordering makeup online can be such a gamble, and I’ve had some bad experiences with foundations that looked nothing like the photos- either way too dark or mislabeled. In fact, I recently ordered foundation from another brand and the shades were completely off- even the names like “light neutral” and “medium neutral” didn’t match what showed up. But that wasn’t the case at all with this IT Cosmetics concealer. The shade was spot on, and now I feel much more confident ordering other products from them, maybe even their foundation. It’s just smart business on their part to put effort into accurate product photos- especially since monitors and lighting can vary so much. For reference, I viewed the photos on my iPhone and found them to be very true to color.The concealer comes in a twist-up applicator, which I was already familiar with from a few lip glosses I’ve used in the past. It’s not something I’ve used for concealer before, but it worked well. After applying, I like to blend it in with a sponge or brush. You might be able to apply and blend with the applicator tip itself, but I found it easier to use a second step for a smooth finish.Overall, this is a great concealer with accurate shades, a flattering finish, and solid coverage. 5 stars!