L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, Neutralises Yellow, Orange & Brassy Tones, Nourishes Highlighted Blonde, Brunette & Grey Hair for Vibrant Colour, 200ml

Is a super thick and pigmented shampoo that lathers a decent amount, so feels like it cleans hair instead of just sitting there. Does indeed dry the hair with overuse, but use sparingly and you're good. For the price, is a decent product that works well, and had no issues with the delivery of product (re shampoos leaking in transit or post). Just a warning, my hairdresser does not recommend purple shampoo just because it makes blondes look flat, but if you need need NEED to tone down brassiness this will absolutely keep you cool toned and icy!

Really nice shampoo, thick texture & been great at sorting any brassy tones. Hair feels lovely after too

My hairdresser recommended this to use after I have had highlights. I like how it removes the brassiness and I've had loads of comments about how natural my blonde looks now.

Bleaching my black hair resulted in some orange streaks, but this shampoo definitely showed results after its first use! It says to use once every week and I've used it a few times now. The orange is definitely not so prominent anymore but the tint it leaves is more yellow than blonde. Another bleach will probably be required - but it still looks passable compared to before. Worth the purchase.

Brilliant product, does what it says, recommend it

I love love love this, I have salt n pepper hair and I had yellow tones, after 3 washes the yellow is completely gone and hair looks silver and shiny, absolutely love it

This shampoo is good helps with maintaining your colour

Easy to use . The quality is good . It tone my very good.